English
Dutch
French
German
Spanish
Do you have a small business with a small aadvertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who.
What follows are six things to consider when delving into social media.
1) Know Your Customers
What’s your product and who buys it? Does it have visual appeal?
Targeting your audience and how they engage with social media is crucial to your strategy. If it looks great or interesting, get on Pinterest, especially if you’re looking to engage those with XX chromosomes: 80 per cent of Pinterest users are women. And as those users already know, the interface is gloriously visual and inviting. Your product in that mix of images is your end goal.
If your biz is a service, take to Twitter and hashtag it wisely: use locales and organizations your potential customers engage with to get eyeballs on your service.
Are your customers B2C or B2B? Twitter is great for B2B and so is LinkedIn.
2) Have Something To Say
Waving your digital arms, yelling ‘look at me’ is not only ineffective but also a way of showing one and all that you’re still stuck in old media.
Whatever you post, make certain it’s something that your audience will enjoy or appreciate. Link to a good article on the line of business you’re in or retweet something intriguing that another person (not business) has said. Remember, your goal is luring eyeballs not hard-selling your widgets. Get people to follow you on Twitter, like your page on Facebook and everything but make certain to engage them in such a way that they come to appreciate that you always post something interesting. Become an expert or go-to editor of good info so that you become identified as a leading voice in your area of expertise.
3) Don’t Tease
There are few social media tricks more transparently false than the misleading tweet or Facebook post that attempts to give the reader the idea that not clicking could mean them missing out on ‘The Most Fascinating Thing You’ll Read All Year!!!’.
Yes, they will click. At first. And then they will stop cold. They’re onto you. And they remember that the ‘most fascinating’ thing they read last week was a story about the meaning of the word ‘fascinating’. Not cute, not funny and no, not effective. Don’t. Just don’t.
4) Your Website Should Be A Joy
Your end goal is to drive them to your website, the ground zero of all things Your Business. So make sure there’s something there for them to do, and explore. You linked a tweet to a good story highlighted in your blog. Great. After they read what’s there, make sure you’ve got a site that makes them want to stay, explore and take action.
5) Take Time To Do It
You’d set aside time to meet a client, so make time to work on your social media initiatives.
Yes, social media can be an entertaining way to fritter away some time, but in the context of your business, it’s work. So treat it that way. Schedule time every day to work on it. If it makes it easier for you or if you have multiple accounts, consider using a social media management tool like Hootsuite, Buffer or Tweetdeck. Many are free, with a few limitations, but worth it to streamline your efforts and save some time.
6) Set A Goal
Getting a read on the effectiveness of your social media efforts can be maddeningly difficult to quantify. Some take hits on a website as an indicator but that’s only part of the story. The real story is engagement: what are the calls to action when someone clicks their way to your site? How far do they make it down the conversion funnel? Do they make it all the way? If not, why not?
If you don’t have the time or expertise to track the journey of those clicks, then just set a goal for yourself. Let’s say it’s to raise the visits to your site and the number of clients that contact you to explore your service or customers that buy your product. If you do have the time, using a tool like Google Analytics can go a long way towards seeing what people do when they go to your site. And what they don’t do, for that matter.
This Post Has 22 Comments
what is this
Greetings! Very useful advice within this article!
It’s the little changes that make the largest changes. Thanks a
lot for sharing!
Highly descriptive article, I liked that a lot.
Will there be a part 2?
the would be
Hi there to every body, it’s my first pay a visit of this web site; this blog includes amazing and genuinely excellent stuff for
visitors.
Your mode of telling the whole thing in this piece of writing
is genuinely good, every one be able to easily understand it, Thanks
a lot.
We’re a group of volunteers and opening a new scheme in our
community. Your site provided us with valuable information to work on. You’ve done a formidable job and our whole community will be
grateful to you.
Thanks for sharing such a nice idea, paragraph is nice, thats why i have read it
completely
I’m amazed, I must say. Seldom do I encounter
a blog that’s equally educative and interesting, and let me
tell you, you’ve hit the nail on the head. The issue is something that not enough people are speaking intelligently about.
Now i’m very happy I came across this during my hunt for something regarding
this.
After looking into a handful of the blog articles on your site, I seriously
like your way of writing a blog. I book marked it to my bookmark site list and
will be checking back in the near future. Please visit
my website too and let me know what you think.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment.
Is there any way you can remove me from that service? Thank you!
If some one wants expert view regarding running a blog afterward i advise him/her to pay a visit this web site,
Keep up the fastidious work.
That is really interesting, You’re an excessively skilled blogger.
I’ve joined your feed and sit up for in quest of extra of your
great post. Also, I’ve shared your site in my social networks
Please let me know if you’re looking for a author for your blog.
You have some really great articles and I think I would be a
good asset. If you ever want to take some of the
load off, I’d really like to write some material for your blog
in exchange for a link back to mine. Please send me an email if interested.
Thank you!
Fastidious answer back in return of this issue with genuine arguments and
describing all on the topic of that.
I have read so many articles about the blogger lovers however this paragraph is truly a pleasant article, keep
it up.
It’s amazing to pay a visit this web site and reading the
views of all friends concerning this post, while I am also
keen of getting experience.
Hello to all, it’s in fact a fastidious for me to pay a quick visit this web site, it includes important Information.
I’m gone to inform my little brother, that he should also visit this
blog on regular basis to get updated from hottest gossip.
You’ve made some really good points there. I looked on the
web to find out more about the issue and found most people will go along with
your views on this site.
thanks so much